Top 5 Social Apps in Sweden for Q2 2024: Performance Overview

In Q2 2024, the social app landscape in Sweden saw notable trends across the top 5 social apps: TikTok, Threads, Instagram, Facebook, and X. Here’s a closer look at their performance metrics:

TikTok from TikTok Pte. Ltd. demonstrated strong revenue performance, peaking in early May at around $456K. Weekly downloads fluctuated, reaching a high of approximately 14.6K in mid-June. Active users showed a slight decline, starting at 2.79M in early April and ending at 2.64M by late June.

Threads experienced a varying download trend, with a notable peak of about 25.2K in the first week of April, dropping to around 14.5K in early May, and then rebounding to about 19.1K by the end of June. Active users climbed steadily from 211K in early April to a peak of roughly 357K in early June, before dropping sharply to 181K by the end of the quarter.

Instagram maintained consistent revenue, with weekly earnings fluctuating around the $20K-$30K range, peaking at $31K in early April. Downloads remained steady, averaging around 10K per week. Active users showed slight fluctuations, ending the quarter with a slight increase from 2.78M in early April to 2.82M by the end of June.

Facebook exhibited modest revenue growth, with a peak of approximately $16K in early June. Weekly downloads fluctuated slightly, with a high of around 9K in early April and late June. Active users remained relatively stable, hovering around the 2.4M mark throughout the quarter.

X showed consistent revenue, averaging around $5K-$6K per week, peaking at $6.1K in early June. Weekly downloads saw a gradual increase, reaching a high of about 6.4K in early June. Active users remained stable, ending the quarter with approximately 672K.

These insights come from Sensor Tower, where more detailed analytics and trends can be explored.